Social media marketing is undoubtedly one of the best strategies for reaching the right audience and growing the popularity of your business. Do you know which channel to choose for your campaign, however?
Every social media is unique, and it can be used to accomplish a particular marketing goal. Here’s how to pick the right one for your upcoming campaign.
The first thing you’ll have to do is figure out where your audience is. About 30 percent of Facebook users, for example, are American men and women in the 25 to 54 age group. Companies that are looking for an audience that’s younger than 24 may want to forego Facebook because the particular group is poorly represented.
Snapchat, on the other hand, has 60 percent of its US users under the age of 24, Forbes reported. Pinterest is another social media that has a highly specific, predominantly female audience.
Each social network provides statistics about its users and their demographic profile. These can be used to make a rational decision about an upcoming marketing campaign.
On top of assessing the specifics of the audience, you’ll also have to take a look at the tools that the particular for your social media posting strategy when online. Would you like to carry out a paid campaign? Are you interested in effective performance tracking? Would you be doing advertising through the use of a live stream?
It’s vital to acquaint yourself with the marketing and communication tools made available by each of the platforms. The selection of the right tools will make it much easier for you to carry out a very specific campaign aimed at growing your audience, increasing the popularity of your website, launching a new product or generating more sales.
Take your time to compare social media side by side and remember that a good inbound marketing strategy will usually involve more than one channel. Come up with a plan in advance, look for additional information, test out social media claims and you’ll figure out how to execute the campaign and get the best results.